Meet the Team
Serving you proudly
Serving you proudly
Starting in the club industry in 1993, I bring a wealth of leadership experience and strategic vision to the role of Chief Executive Officer at Ballina RSL. With a track record in driving organizational growth and fostering community engagement, I am committed to upholding the Ballina RSL’s rich legacy and values while steering it towards an innovative and sustainable future, whilst being a positive contributor to the Ballina community.
At the heart of my leadership philosophy is a commitment to community-centric values. I aim to build on Ballina RSL’s reputation as a welcoming and inclusive club, fostering a sense of belonging for veterans, families, and the broader community. I’m passionate about supporting veterans’, improving member experiences, creating a rewarding and safe environment for our employees, ensuring these priorities are integral to the Ballina RSL’s strategy moving forward.
I have worked in the hospitality industry of pubs and clubs for 15 years. I met with CEO of Ballina RSL and liked the direction the club was heading in immediately. I couldn’t wait to be part of the team. The club told me one of their goals was to be the best place in Ballina to work and I first got into this industry because I love seeing guests enjoy themselves. I really enjoy working in a team environment all working towards a common goal to show our customers a great time. I love working in a team where I can be part of helping staff evolve their skills and give them a career pathway.
Starting at the club as a barista in 2010, James has been able to grow his career at the club through years of supervisory experience and now moving into a managerial role.
James is passionate about quality food & beverage but also delivering a memorable customer experience at every opportunity.
James is focused on making the Ballina RSL the best working environment for staff and working to support all staff to obtain career growth and development opportunities within the industry.
I began my journey with the Ballina RSL in 2018 as a function coordinator, and since then, I have had the incredible opportunity to expand my role, taking on responsibilities in entertainment, promotions, and marketing. Each step of this journey has been a rewarding experience of growth, both personally and professionally, and has allowed me to contribute to the continued success of this incredible organisation.
What truly inspires me is the privilege of working alongside a passionate, dedicated team. Together, we share an unwavering commitment to delivering exceptional service and creating memorable experiences for our valued members and visitors. This collective dedication extends beyond our daily tasks to foster a culture of collaboration, respect, and positivity.
I’m also immensely grateful for the chance to engage with and support the Ballina community. Being part of such a vibrant and supportive community has been one of the most fulfilling aspects of my role.